TITLE

The ultra lite text book

AUTHOR(S)
Reed, Richard
PUB. DATE
February 2004
SOURCE
Brand Strategy;Feb2004, Issue 179, p36
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Purple Cow," by Seth Godin.
ACCESSION #
12283917

 

Related Articles

  • Purple Cow (Book). Andrews, Simon // Marketing (00253650);1/29/2004, p52 

    Reviews the book "Purple Cow," by Seth Godin.

  • Purple Cow: Transform Your Business By Being Remarkable. DeBaugh, Mark // ABA Bank Marketing;Nov2003, Vol. 35 Issue 9, p49 

    Reviews the book "Purple Cow: Transform Your Business by Being Remarkable," by Seth Godin.

  • Purple reign. Shoebridge, Neil // BRW;2/12/2004, Vol. 26 Issue 5, p67 

    Focuses on author of "Purple Cow: Transform Your Business By Becoming Remarkable," Seth Godin's arguments on the need for Australian marketing businesses to create brands and strategies that can attract people. Theory of the "purple cow" concept; Godin's advice for creating purple-cow brands...

  • Purple Cow. Godin, Seth // Purple Cow - Business Summaries;3/3/2004, p1 

    How do ideas spread? Why do some charities, movies, architects, politicians, potato chips and cars succeed, while others (just as good apparently) fade away? Purple Cow is a book about how challenging it is to get your ideas to spread-and how you can do it successfully. This article is an idea...

  • MY SECRET WORK WEAPON. Lancaster, Alison // Marketing (00253650);6/13/2012, p58 

    The author discusses one of her favorite experts in the marketing field, Seth Godin, author of the book "Purple Cow."

  • GOOD READING.  // Credit Union Management;Jan2005, Vol. 28 Issue 1, p62 

    Focuses on "Purple Cow: Transform Your Business by Being Remarkable," by Seth Godin. Features of the book; Benefits for marketers.

  • Tips For Success: Be Fashionable, Work At The 'Edges' Burger, Carol Anne // Credit Union Journal;7/10/2006, Vol. 10 Issue 27, p10 

    The article reports on the statements of Seth Godin, author of the book "The Purple Cow," at his general session speech at the Future Forum in Orlando, Florida in 2006. Godin asserted that credit unions are in the fashion business, so they should be fashionable and work at the edges. His method...

  • Purple Cow (Book). Nicholson, Jason // Media: Asia's Media & Marketing Newspaper;2/13/2004, p35 

    Reviews the book "Purple Cow," by Seth Godin.

  • Find your purple cow. Shoebridge, Neil // BRW;2/5/2004, Vol. 26 Issue 4, p65 

    Discusses the importance of uniqueness when marketing brand name products. Insights from the book "Purple Cow: Transform Your Business by Becoming Remarkable," by Seth Godin; Challenges facing marketers; Success of Dyson, a high-priced vacuum cleaner, through word of mouth; Expansion of the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics