TITLE

Managing 'Net Profits

AUTHOR(S)
Borgese, Paul
PUB. DATE
May 1999
SOURCE
Financial Executive;May/Jun99, Vol. 15 Issue 3, p51
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
This article reviews the book "Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond," by Patricia B. Seybold and Ronni T. Marshak.
ACCESSION #
11872086

 

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