TITLE

Brand Warfare: 10 Rules for Building the Killer Brand

AUTHOR(S)
Marshall, Jeffrey
PUB. DATE
November 2001
SOURCE
Financial Executive;Nov2001, Vol. 17 Issue 8, p16
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Brand Warfare: 10 Rules for Building the Killer Brand," by David F. D'Alessandro.
ACCESSION #
11863085

 

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