TITLE

The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

AUTHOR(S)
Marshall, Jeffrey
PUB. DATE
November 2001
SOURCE
Financial Executive;Nov2001, Vol. 17 Issue 8, p16
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything," by Fred Crawford and Ryan Matthews.
ACCESSION #
11863083

 

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