TITLE

Inside the Magic Kingdom: Seven Keys to Disney's Success (Book)

AUTHOR(S)
Tapp, Shelley R.
PUB. DATE
June 1998
SOURCE
Journal of Personal Selling & Sales Management;Summer98, Vol. 18 Issue 3, p73
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
This selection is somewhat different from any other review that has appeared in this journal. The author chose to embed his analysis of Disney's operations in a fictionalized framework. While the style is different from that of the nonfiction books generally reviewed here, the lessons to be learned from this work are as valid and important to the business practitioner as those contained in any book previously reviewed. At the same time, the fictional framework of the book allows the author to demonstrate how the 'seven keys to Disney's success' are applicable to a variety of businesses.
ACCESSION #
1176921

 

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