In Search of Loyalty
Related Articles
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Reviews the book "The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value," by Frederick F. Reichheld.
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Reviews the book 'Seven Power Strategies for Building Customer Loyalty,' by Paul R. Timm.
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- THE LOYALTY EFFECT. Haughey, John C. // Business Ethics Quarterly;Oct97, Vol. 7 Issue 4, p145
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- Three Association. Bendycki, Nadine A. // Marketing Health Services;Winter2007, Vol. 27 Issue 4, p43
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The article reviews the book "Marketing Leadership Strategies for Service Companies: Creating Growth, Profits and Customer Loyalty," by Craig Terrill and Arthur Middlebrooks.
