TITLE

In Search of Loyalty

AUTHOR(S)
Gordon, Richard M.
PUB. DATE
April 1996
SOURCE
Marketing Management;Spring96, Vol. 5 Issue 1, p58
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews several books about customer loyalty. "The Loyalty Effect," by Fred F. Reichheld; "Customer Loyalty: How to Earn It, How to Keep It," by Jill Griffin; "Customer Bonding," by Richard Cross and Janet Smith.
ACCESSION #
11254762

 

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