TITLE

1984: 50 STATES IN THE UNION

AUTHOR(S)
Gillon, Steven M.
PUB. DATE
January 1994
SOURCE
Running for President: The Candidates & Their Images 1900-1992 V;1994, Vol. 2, p403
SOURCE TYPE
Book
DOC. TYPE
Book Chapter
ABSTRACT
The U.S. presidential candidates of the election of 1984 began their campaigns on labor day. Democrat Walter Mondale's campaign produced a number of high-quality television advertisements which did not have the desired impact because of poor organization and the candidate's discomfort with the media. television emphasized the contrasting style of the Republican winner Ronald Reagan.
ACCESSION #
8657018

Tags: PRESIDENTS -- United States -- Election -- 1984;  POLITICAL campaigns;  REAGAN, Ronald, 1911-2004;  MONDALE, Walter F., 1928-

 

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