Hamby, Alonzo L.
January 1994
Running for President: The Candidates & Their Images 1900-1992 V;1994, Vol. 2, p255
Book Chapter
The presidential campaign of 1952, which witnessed the victory of Dwight D. Eisenhower displayed characteristics of U.S. political campaigning that date from the inception of mass parties in the early 19th century. The emergence of television in campaigning coincided with the movement of professional advertising into presidential campaigns.


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