TITLE

1952: 48 STATES IN THE UNION

AUTHOR(S)
Hamby, Alonzo L.
PUB. DATE
January 1994
SOURCE
Running for President: The Candidates & Their Images 1900-1992 V;1994, Vol. 2, p255
SOURCE TYPE
Book
DOC. TYPE
Book Chapter
ABSTRACT
The presidential campaign of 1952, which witnessed the victory of Dwight D. Eisenhower displayed characteristics of U.S. political campaigning that date from the inception of mass parties in the early 19th century. The emergence of television in campaigning coincided with the movement of professional advertising into presidential campaigns.
ACCESSION #
8657010

 

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