TITLE

Chapter 6: Presenting the plan, follow-up and revision

AUTHOR(S)
Westwood, John
PUB. DATE
May 2006
SOURCE
How to Write a Marketing Plan;2006, p98
SOURCE TYPE
Book
DOC. TYPE
Book Chapter
ABSTRACT
Chapter 6 of the book "How To Write A Marketing Plan," Third edition, is presented. It delves in the presentation of the marketing plan wherein the use of the Microsoft Office software package with the Powerpoint presentation program is recommended. Techniques in presenting the document in Powerpoint such as making a template with the company name and logo and using bullet points are offered.
ACCESSION #
43739295

 

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