TITLE

Chapter 5: Writing the plan

AUTHOR(S)
Westwood, John
PUB. DATE
May 2006
SOURCE
How to Write a Marketing Plan;2006, p74
SOURCE TYPE
Book
DOC. TYPE
Book Chapter
ABSTRACT
Chapter 5 of the book "How To Write A Marketing Plan," Third edition, is presented. It demonstrates how to write a marketing plan with emphasis on the rules for the format of the document, the necessary text, and the less use of jargon. Some of the cited components of a written marketing plan are a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis, assumptions, sales, strategic markets, key products, schedule, and controls and monitoring system.
ACCESSION #
43739294

 

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