Chapter 4: Distribution, promotion and budgets

Westwood, John
May 2006
How to Write a Marketing Plan;2006, p53
Book Chapter
Chapter 4 of the book "How To Write A Marketing Plan," Third edition, is presented. It tackles the components of a distribution plan which involves marketing channel, physical distribution, and customer service. Also described is the process of creating an advertising and promotions plan that aims to inform, persuade, and reinforce the target market. How to budget the cost of a market plan is illustrated.


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