TITLE

1 INTRODUCTION & METHODOLOGY: 1.2 HOW TO STRATEGICALLY EVALUATE PHILIPPINES

PUB. DATE
July 2007
SOURCE
Philippines Economic Studies;2007, p12
SOURCE TYPE
Country Report
DOC. TYPE
Book Chapter
ABSTRACT
Chapter 1.2 of the book "Philippines Economic Studies," edited by Philip M. Parker is presented. It offers ways on how to make a strategic plan in Philippines. It suggests that strategic planners must choose appropriate factors that are most relevant to international business planning. The two measures that should be considered are latent demand and market accessibility.
ACCESSION #
35816270

 

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