TITLE

2 MACRO-ACCESSIBILITY IN UKRAINE: 2.3 MARKETING STRATEGIES

PUB. DATE
July 2007
SOURCE
Ukraine Economic Studies;2007, p18
SOURCE TYPE
Country Report
DOC. TYPE
Book Chapter
ABSTRACT
Chapter 2, Section 3 of the book "Executive Report on Strategies in Ukraine," edited by Philip M. Parker is presented. It offers information marketing strategies to harness macro-accessibility in Ukraine. Discussion include Ukraine's distribution channel options, its agents and distributors, and its direct marketing options. It also states that Ukraine's joint ventures with Western partners became known to Ukraine right after the transformation to a market economy.
ACCESSION #
35791736

 

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