TITLE

2 MACRO-ACCESSIBILITY IN COLOMBIA: 2.4 MARKETING STRATEGIES

PUB. DATE
July 2007
SOURCE
Colombia Economic Studies;2007, p21
SOURCE TYPE
Country Report
DOC. TYPE
Book Chapter
ABSTRACT
Chapter 2, Section 4 of the book "Executive Report on Strategies in Colombia," edited by Philip M. Parker is presented. It discusses the market entry strategies that firms could use in Colombia, including distribution channel options, agents and distributors and direct marketing options. It is also important for companies to be aware of pricing issues in the country, such as cost of importing and the concession contracts extended by department stores and supermarkets.
ACCESSION #
35791382

 

Related Articles

  • 2 MACRO-ACCESSIBILITY IN COLOMBIA: 2.5 IMPORT AND EXPORT REGULATION RISKS.  // Colombia Economic Studies;2007, p29 

    Chapter 2, Section 5 of the book "Executive Report on Strategies in Colombia," edited by Philip M. Parker is presented. It discusses the import and export regulation risks that could affect macro-accessibility in Colombia, including trade barrier risks, import taxes and controls on exports. It...

  • 4 TRADE INDICATORS: IMPORTS INTO COLOMBIA: 4.1 INTRODUCTION & METHODOLOGY.  // Colombia Economic Studies;2007, p227 

    Chapter 4, Section 1 of the book "Executive Report on Strategies in Colombia," edited by Philip M. Parker is presented. It presents an overview of the several import categories in Colombia. It discusses the various historical indicators and econometric models used to estimate the total level of...

  • 2 MACRO-ACCESSIBILITY IN AUSTRALIA: 2.4 MARKETING STRATEGIES.  // Australia Economic Studies;2007, p27 

    Chapter 2, Section 4 of the book "Executive Report on Strategies in Australia," edited by Philip M. Parker is presented. It discusses the market entry strategies that firms could use in Australia. These include the export of products and services through the use of approaches, including...

  • 2 MACRO-ACCESSIBILITY IN COLOMBIA: 2.3 POLITICAL RISKS.  // Colombia Economic Studies;2007, p18 

    Chapter 2, Section 3 of the book "Executive Report on Strategies in Colombia," edited by Philip M. Parker is presented. It discusses the political risks that could affect macro-accessibility in Colombia. These include politics and the business environment, narcotics trade and trade policy and...

  • 4 TRADE INDICATORS: IMPORTS INTO COLOMBIA: 4.3 IMPORT DETAILS.  // Colombia Economic Studies;2007, p234 

    Chapter 4, Section 3 of the book "Executive Report on Strategies in Colombia," edited by Philip M. Parker is presented. It presents several charts as well as definition of terms related to various import categories in Colombia. The charts depict the ranking of several countries of origin, which...

  • 2 MACRO-ACCESSIBILITY IN COLOMBIA: 2.2 ECONOMIC FUNDAMENTALS AND DYNAMICS.  // Colombia Economic Studies;2007, p18 

    Chapter 2, Section 2 of the book "Executive Report on Strategies in Colombia," edited by Philip M. Parker is presented. It discusses the economic fundamentals and dynamics that need to be considered when evaluating macro-accessibility in Colombia, including government intervention risks and...

  • 2 MACRO-ACCESSIBILITY IN COLOMBIA: 2.6 INVESTMENT CLIMATE.  // Colombia Economic Studies;2007, p38 

    Chapter 2, Section 6 of the book "Executive Report on Strategies in Colombia," edited by Philip M. Parker is presented. It describes the investment climate in Colombia, including its openness to foreign investment, conversion and transfer policies and political violence. It also offers...

  • 5 TRADE INDICATORS: EXPORTS FROM COLOMBIA: 5.1 INTRODUCTION & METHODOLOGY.  // Colombia Economic Studies;2007, p313 

    Chapter 5, Section 1 of the book "Executive Report on Strategies in Colombia," edited by Philip M. Parker is presented. It presents an overview of the several exports categories in Colombia. It discusses the various historical indicators and econometric models used to estimate the total level of...

  • 1 INTRODUCTION & METHODOLOGY: 1.3 LATENT DEMAND AND ACCESSIBILITY IN COLOMBIA.  // Colombia Economic Studies;2007, p15 

    Chapter 1, Section 3 of the book "Executive Report on Strategies in Colombia," edited by Philip M. Parker is presented. It offers information on the drivers of latent demand and market accessibility in Colombia. Economic fundamentals were cited as the factors driving latent demand. There are...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics