July 2007
Kazakhstan Economic Studies;2007, p19
Country Report
Book Chapter
The third section of Chapter 2 of the report "Executive Report on Strategies in Kazakhstan" is presented. It discusses marketing strategies and other related issues in Ethiopia which greatly impact its economic development. These include pricing issues, franchising activities, creating a sales office, selling strategies, advertising and trade promotion, and intellectual property risks. It also explains how these issues and factors affect the country's economy.


Related Articles

  • Pharma marketing requires systems-based, unified approach.  // Marketing News;2/1/2005, Vol. 39 Issue 2, p70 

    Presents an excerpt from the article "Systems Marketing," by John Singer. Background on the concept of systems marketing; Types of companies which would benefit from systems marketing.

  • Global Success Depends on Local Freedom. VAN BERGEN, KAREN // Marketing News;Mar2013, Vol. 47 Issue 3, p24 

    The article focuses on how the global success of marketing strategies depends on the success of local campaigns. Topics include the increase in global presence through local markets, the difficulty in becoming a global brand in 2013, and the strategies used in global branding. Information is...

  • Marketing Strategies for the Wire & Cable Industry. Cappello, Joe // Wire & Cable Technology International;Jan/Feb2011, Vol. 39 Issue 1, p28 

    The article presents the lesson of a story that depicts two children named Mike and Pete who decided to sell lemonade, wherein the latter became successful. It states that the success of Pete was due to the advertisement that they used to promote their business. According to the author, Pete...

  • How to Sell a Strange Idea. Anderson, Mae // Adweek Eastern Edition;7/14/2003, Vol. 44 Issue 28, p22 

    The article presents stories about four-winning campaigns that focus from sex to violence to just plain weirdness. Behind each of these campaigns is a strong creative vision, but behind that, there's a receptive client willing to veer from the tried and true. For example, the shop that won 2003...

  • An Exploratory Analysis of Customer Engagement with Mobile Channels of Communication. Nasco, Suzanne Atobello; Coker, Kesha K. // Society for Marketing Advances Proceedings;Nov2012, p162 

    The mobile channel is expected to facilitate customer engagement. However, little is known about mobile customer engagement (MCE). To address this gap, we conduct an exploratory analysis of MCE with mobile phones. Findings suggest a multidimensional MCE construct with emotional and...

  • McDonald's shifts strategy as competitors get stronger. Miller, Cyndee // Marketing News;04/28/97, Vol. 31 Issue 9, p1 

    The article reports on changes in the marketing strategy of McDonald's Corp. in response to growing threat from competitors in the fast food industry. McDonald's is still the big cheese, but arch rivals Burger King and Wendy's have beefed up their marketing efforts and are no longer viewed as...

  • Getting the CEO to Get Marketing. Graham, John // Air Conditioning Heating & Refrigeration News;3/27/2006, Vol. 227 Issue 13, p42 

    The article focuses on the roles of chief executive officers in marketing. The author relates the marketing strategy of a real estate broker negotiating with an attractive condominium prospective buyers. It is emphasized that marketing is not just about personal preferences or individual...

  • The impeccably dressed firm. Guinn-buchanan, M. // Wood Digest;Jun2005, Vol. 36 Issue 6, p56 

    The article reports that the company's promotional wardrobe should be impeccably designed to make a healthy impression. Each part of the business wardrobe should have a cohesive, strong presence to project company's image, branding it in a way that makes the customers understand that company's...

  • Inclusivity keeps brands in the pink. Kempe-Forsberg, Eva // Brand Strategy;May2006, Issue 202, p10 

    The article describes the marketing strategy used by Absolut Vodka. According to the author, the company's inclusive communication has contributed to the brand's positive marketing environment. Proof to that is the awards given to the company for its effective marketing management. Company...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics