In the Driver's Seat

Alleven, Monica
October 2008
Wireless Week;10/1/2008, Vol. 14 Issue 15, p12
Trade Publication
Book Chapter
The article discusses the use of telematics in automobiles. Reportedly, for automobile companies, offering telematics services can be a way to increase customer loyalty, generate new revenue, enhance aftermarket vehicle performance and avoid costly recalls. A discussion of the automobile telematics programs of the big three U.S. automakers that include Ford, General Motors and Chrysler is offered.


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