January 2006
Apparel Market Research Handbook;2006, p82
Market Research Report
Book Chapter
Chapter 25 of the book "The 2006 Apparel Market Research Handbook" is presented. It focuses on the apparel advertising in the U.S. in 2003. It also presented several lists, including the spendings on apparel advertising by category, the leading advertisers, and spendings on measured media. Moreover, merchandise chains which spent most on advertising in 2003 are cited.


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