January 2006
Apparel Market Research Handbook;2006, p62
Market Research Report
Book Chapter
Chapter 16 of the book "The 2006 Apparel Market Research Handbook" is presented. It cites the sales of swimwear in the U.S. and the facts about women's swimwear market provided by The NPD Group. Moreover, the survey conducted by NPD on the preference of women when purchasing a swimsuit and the new technologies applied by companies on some swimsuits are addressed.


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