January 2006
Apparel Market Research Handbook;2006, p1
Market Research Report
Book Chapter
Chapter 1 of the book "The 2006 Apparel Market Research Handbook" is presented. It discusses the apparel sales in the U.S. as reported by The NPD Group in 2004. It also presented the statistics of retail sales at apparel and accessories stores reported by the U.S. Census Bureau. Moreover, the significant attributes that consumers consider when buying apparel and the apparel retailers are listed.


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