TITLE

PART II: STRATEGIC PERSPECTIVES: CHAPTER 8: CONSUMER STRATEGIES

PUB. DATE
March 2007
SOURCE
Restaurant & Foodservice Market Research Handbook;2007, p59
SOURCE TYPE
Market Research Report
DOC. TYPE
Book Chapter
ABSTRACT
Chapter 8 of the book "The 2007 Restaurant & Foodservice Market Research Handbook" is presented. Surveyed are consumer strategies utilized by restaurant operators to capture new business and keep old customers returning. The variety of strategies include atmospherics such as ambience, restaurant web sites, Internet access at restaurants, on-site automated teller machines, efficient credit card acceptance and transaction systems, gift cards, frequent dining programs and others.
ACCESSION #
24690552

 

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