March 2007
Restaurant & Foodservice Market Research Handbook;2007, p59
Market Research Report
Book Chapter
Chapter 8 of the book "The 2007 Restaurant & Foodservice Market Research Handbook" is presented. Surveyed are consumer strategies utilized by restaurant operators to capture new business and keep old customers returning. The variety of strategies include atmospherics such as ambience, restaurant web sites, Internet access at restaurants, on-site automated teller machines, efficient credit card acceptance and transaction systems, gift cards, frequent dining programs and others.


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