April 2006
Entertainment, Media & Advertising Market Research Handbook;2006, Issue 8, p255
Market Research Report
Book Chapter
Chapter 39 of the book "The 2006 Entertainment, Media & Advertising Market Research Handbook" is presented. The fastest growing application among all media categories is mobile entertainment. It includes cellular telephones, personal digital assistants and video iPods. Because Japan is a leader in wireless protocol technology, this country is ahead in the use of advanced mobile features.


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