TITLE

Exchanging times

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
July 2006
SOURCE
Brand Strategy;Jul/Aug2006, Issue 204, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Book Chapter
ABSTRACT
The article discusses various reports published within the issue, including one by Tim Jones on the analysis on the most innovative brands in the world and another on the exclusive qualitative research from Westminster Business School.
ACCESSION #
21924272

 

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