Chapter 25: Know Your Product

Scott, Jonathan T.
October 2005
Concise Handbook of Management: A Practitioner's Approach;2005, p185
Book Chapter
Chapter 25 of the book "The Concise Handbook of Management: A Practitioner's Approach" is presented. It discusses the management of products or services in business. Products or services have three distinct levels, which include the core product, actual product and augmented product. It must be remembered that success in business depends on the appeal of products to customers.


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