TITLE

Chapter 25: Know Your Product

AUTHOR(S)
Scott, Jonathan T.
PUB. DATE
October 2005
SOURCE
Concise Handbook of Management: A Practitioner's Approach;2005, p185
SOURCE TYPE
Book
DOC. TYPE
Book Chapter
ABSTRACT
Chapter 25 of the book "The Concise Handbook of Management: A Practitioner's Approach" is presented. It discusses the management of products or services in business. Products or services have three distinct levels, which include the core product, actual product and augmented product. It must be remembered that success in business depends on the appeal of products to customers.
ACCESSION #
21713228

 

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