CHAPTER 18: The Implementation Step: All Aboard!

January 2003
Fell's Official Know-It-All Guide: Let's Get Results, Not Excuse;2003, p183
Book Chapter
The article informs that implementation is usually one of the toughest jobs when it comes to changing corporate behavior, in context of excuse-free behavior in companies. By the time it gets to actual implementation, the whole thing falls flat. One reason for this is the mistaken belief that new behavior is something one does once or twice, and then it's learned. But human behavior doesn't change that quickly. Implementation is a never-ending process if it is to be effective. There are five key stages to the implementation step of developing an excuse-free culture: motivation (or buy-in), establishment of accountabilities and key indicators, benchmarking, coaching, reward and recognition. The key to the implementation step is buy-in by employees. The key to buy-in is motivation. The power to implement excuse-free behavior rests with the employees and not with management. The implementation step is virtually impossible without successful high-level communications. All five steps are critically tied to the concept of good communication.


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