TITLE

CHAPTER 7: In the Corporate Culture

PUB. DATE
January 2003
SOURCE
Fell's Official Know-It-All Guide: Let's Get Results, Not Excuse;2003, p61
SOURCE TYPE
Book
DOC. TYPE
Book Chapter
ABSTRACT
The article informs that understanding of corporate culture is instrumental in fixing the problems that exist in the organizations. If the corporations in the U.S. are going to compete and win in the global marketplace, they must become acutely aware of the seriousness of the cultural issues that exist in the organizations. Corporate Culture can be defined as the spoken and unspoken in an organization that set the standards for how things are to be done--the company ethos. Every place of business has its characteristic ways of thinking, valuing, making decisions, and behaving. Whatever these standards are determine how people look at situations, interpret information, communicate and act. Tradition plays a large part, not only in establishing corporate culture, but also in perpetuating it. Very few people today would take issue with the notion that it is important to be proactive in business to make things happen rather than wait for them to happen. However, making proactivity a formal written part of the corporate culture will not by itself make people more proactive.
ACCESSION #
19852337

 

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