TITLE

RESHARPENED EDGE

AUTHOR(S)
Smith, Stephanie D.
PUB. DATE
July 2003
SOURCE
Money;Jul2003, Vol. 32 Issue 7, p47
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Two years ago, Gillette needed a hero -- someone who could lift the company out of the torpor that years of success had bred. For 70 years, no one but Gillette-nurtured executives were given the reins to the company. But in 2000 -- at the request of the board of directors, which included Warren Buffett -- Gillette looked beyond the company. The lanky six-foot-four Jim Kilts, known for his success in refreshing two stale snack-foods businesses -- Nabisco and Kraft -- seemed the perfect candidate to sharpen Gillette's competitive edge. Kilts broke with tradition recently and sat down with 'Money's' Stephanie D. Smith in his corner office on the 48th floor of Gillette's Boston headquarters for an interview. Presentation of the questions and answers of that interview. He has launched several new products and put more advertising muscle behind already popular ones like the Mach 3 and Venus razors.Kilts streamlined Gillette's operations across all five product lines and rationalized the sourcing of supplies that go into its goods. The latter initiative alone will result in $250 million in savings by the end of 2003.
ACCESSION #
9999585

 

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