TITLE

Cable news nets look for ad revenue payoff

AUTHOR(S)
Pendleton, Jennifer
PUB. DATE
June 2003
SOURCE
Advertising Age;6/9/2003, Vol. 74 Issue 23, pS-6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the impact of the United States-led war against Iraq on cable television revenues in 2003. Key issues discussed include cable television coverage of the war, the estimated advertising revenue of Fox News Channel, a comparison of news coverage among cable channels and viewers' ratings of cable news programs.
ACCESSION #
9994993

 

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