Cable news nets look for ad revenue payoff

Pendleton, Jennifer
June 2003
Advertising Age;6/9/2003, Vol. 74 Issue 23, pS-6
Trade Publication
The article discusses the impact of the United States-led war against Iraq on cable television revenues in 2003. Key issues discussed include cable television coverage of the war, the estimated advertising revenue of Fox News Channel, a comparison of news coverage among cable channels and viewers' ratings of cable news programs.


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