Martha partners offer lukewarm support

Fine, Jon; Friedman, Wayne; Halliday, Jean
June 2003
Advertising Age;6/9/2003, Vol. 74 Issue 23, p1
Trade Publication
The article reports on the impact of the scandal faced by television personality Martha Stewart on the franchise of Martha Stewart Living Omnimedia (MSLO) in the U.S. in 2003. Key issues discussed include measures taken by Stewart to acquire support and sympathy from her fans, details of the federal indictment filed against Stewart and appointments at MSLO following the resignation of Stewart from her position as chairman and chief executive officer of the company.


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