TITLE

Martha partners offer lukewarm support

AUTHOR(S)
Fine, Jon; Friedman, Wayne; Halliday, Jean
PUB. DATE
June 2003
SOURCE
Advertising Age;6/9/2003, Vol. 74 Issue 23, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the impact of the scandal faced by television personality Martha Stewart on the franchise of Martha Stewart Living Omnimedia (MSLO) in the U.S. in 2003. Key issues discussed include measures taken by Stewart to acquire support and sympathy from her fans, details of the federal indictment filed against Stewart and appointments at MSLO following the resignation of Stewart from her position as chairman and chief executive officer of the company.
ACCESSION #
9994947

 

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