Manufacturer brands build new marketing presence

August 1998
FoodService Director;08/15/98, Vol. 11 Issue 8, p160
Trade Publication
Focuses on manufacturer branding strategy of food service operators. Definition of manufacturer branding, according to Jess Nepstad, channel development manager at Nestle Foodservices; Branding program at thr James Madison University; Percentage of consumer awareness for the Healthy Choice brand.


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