TITLE

Merchandising beverages

AUTHOR(S)
Weisberg, Karen
PUB. DATE
August 1998
SOURCE
FoodService Director;08/15/98, Vol. 11 Issue 8, p112
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses marketing strategies for beverages. Beverage companies used of brand names to target non-commercial clients through point-of-sale (POS) materials; Pepsi-Cola Co.'s launched of Pepsi Pop Culture; Dairy Management Inc.'s development of a school foodservice merchandising plan; Florida Department of Citrus' offering of Sunshine Juice Express to schools in the United States.
ACCESSION #
999286

 

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