Campbell's intros new in-line stations

August 1998
FoodService Director;08/15/98, Vol. 11 Issue 8, p5
Trade Publication
Reports on the launched of Campbell's Branded Soup Merchandising Systems at NACUFS. Comments of Jeff Donde, director of sales and marketing, on factors attributed to the success of the branding strategy during a test at several campus accounts in the United States; Overview on the branding concept; Percentage share growth in sales of soups.


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