TITLE

Campbell's intros new in-line stations

PUB. DATE
August 1998
SOURCE
FoodService Director;08/15/98, Vol. 11 Issue 8, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the launched of Campbell's Branded Soup Merchandising Systems at NACUFS. Comments of Jeff Donde, director of sales and marketing, on factors attributed to the success of the branding strategy during a test at several campus accounts in the United States; Overview on the branding concept; Percentage share growth in sales of soups.
ACCESSION #
999209

 

Related Articles

  • Campbell executives swap post.  // Nation's Restaurant News;4/10/95, Vol. 29 Issue 15, p66 

    Reports on Campbell Soup Co.'s reshuffling of its top-level executives.

  • Campbell to shutter Md. poultry facility.  // Nation's Restaurant News;5/15/95, Vol. 29 Issue 20, p46 

    Reports on Campbell Soup Co.'s closure of its poultry plant in Chestertown, Maryland as part of its ongoing consolidation program. Dismissal of workers from its plant in Tecumseh, Nebraska.

  • Pathway to success. Berne, Steve // Prepared Foods;Nov94, Vol. 163 Issue 12, p80 

    Presents an overview of Campbell Soup Company's frozen food plant in Omaha, Nebraska. Food processing equipment; Facilities; Quality control concepts; Production systems; Processing and packaging; Productivity. INSETS: Self engineered.;Operator control..

  • Campbell's labels skate into the human quotient.  // Packaging Digest;Feb98, Vol. 35 Issue 2, p8 

    Focuses on the changes made by the Campbell's Soup Company to its line of canned soup labels. Added features made to the labels; What Campbell's choice of personalities reflects on; When the canned soup labels appeared on store shelves; Comments from Mark Leckie, president of Campbell's United...

  • Soup's on in wide-mouth PET.  // Packaging Digest;Jun98, Vol. 35 Issue 6, p4 

    States that the Campbell Soup Company of Camden, New Jersey, will test market two soups in shelf-stable containers manufactured by Schmalbach-Lubeca. Information on the price of the soup; Features of the bottles.

  • Campbell Soup thinking like an entrepreneur.  // Inc.;Aug85, Vol. 7 Issue 8, p38 

    The company is experimenting in a wide ranging drive to expand outside its mainstream grocery business, by encouraging specialty lines that might otherwise be done by small businesses. If they continue as entrepreneurs, they could end up competing with thousands of specialized food packagers,...

  • Saber rattler. Baldo, Anthony // FW;2/15/94, Vol. 163 Issue 4, p32 

    No abstract available.

  • Souped-up tubes.  // Packaging Magazine;11/6/2003, Vol. 6 Issue 20, p6 

    Features the clever packaging for Campbell's "souper" idea which was conceptualized for a special promotion in Great Britain and features multi-substrate composite tubes produced by Field Group.

  • Campbell redesigns familiar soup label.  // Nation's Restaurant News;5/9/94, Vol. 28 Issue 19, p64 

    Reports on Campbell Soup's redesigning of its traditional red and white label.

  • Soup's on...a roll. Dwyer, Steve // Prepared Foods;Sep96, Vol. 165 Issue 10, p13 

    Focuses on the increasing trend on the ready-to-serve (RTS) and condensed soup market.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics