J&J Gets More Face Time In Skin Care Category

Bittar, Christine
June 2003
Brandweek;6/2/2003, Vol. 44 Issue 22, p9
Trade Publication
Reports that Johnson & Johnson will launch skin-care products that are aimed at young adults and baby boomers in the U.S. as of June 2, 2003. Information on the two sub-brands under the Neutrogena line of products; Update on the product launches from Procter & Gamble (P&G), Unilever and L'Oreal to address the competition for skin-care products in the U.S. market; Comparison between the sales of P&G and Neutrogena in the overall total skin-care category in the U.S.; Total value of the budget allotted by Johnson & Johnson on media, for the Neutrogena franchise in 2002.


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