TITLE

Customer-centric Campaign Focuses On Network

AUTHOR(S)
Marek, Sue
PUB. DATE
June 2003
SOURCE
Wireless Week;6/1/2003, Vol. 9 Issue 12, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the launch of an advertising campaign for Alltel in May 2003. Efforts done by the company in conceptualizing the advertising campaign; Tagline of the advertisement; Description of the adverstisements.
ACCESSION #
9982732

 

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