TITLE

Spam-Cutting Rules May Aid Legitimate Marketers

PUB. DATE
June 2003
SOURCE
Bank Technology News;Jun2003, Vol. 16 Issue 6, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on e-mail marketing regulations proposed by the Direct Marketing Association (DMA). Benefits to United States companies' legitimate online marketing efforts; Requirement for businesses that send mass e-mails to include in the text their physical address and contact information; Display of 'unsubscribe' options; Requirement for businesses to target its e-mails to recipients with specified demographics.
ACCESSION #
9982158

 

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