Spam-Cutting Rules May Aid Legitimate Marketers

June 2003
Bank Technology News;Jun2003, Vol. 16 Issue 6, p42
Trade Publication
Reports on e-mail marketing regulations proposed by the Direct Marketing Association (DMA). Benefits to United States companies' legitimate online marketing efforts; Requirement for businesses that send mass e-mails to include in the text their physical address and contact information; Display of 'unsubscribe' options; Requirement for businesses to target its e-mails to recipients with specified demographics.


Related Articles

  • Spam I Am!--The Proliferation of Junk E-Mail. Kennedy, Shirley Duglin // Information Today;Feb2002, Vol. 19 Issue 2, p20 

    Presents a sampling of some of the junk electronic mail (e-mail), called spam, that the author has received. Mail promising wealth, improved computer service, and online investigations; The increase in unsolicited electronic mail messages; Spam as an attractive marketing strategy; The negative...

  • THE DIGIT.  // Newsweek;10/25/2004, Vol. 144 Issue 17, p22 

    Reports that the percentage of spam that originates in the United States is 42.5. Statement that South Korea comes in second.

  • Nailing the bullseye. Cheng, Kipp // Adweek Eastern Edition;5/24/1999, Vol. 40 Issue 21, p52 

    Focuses on direct electronic mail marketing. Effectiveness of e-mail marketing; Stigma associated with mass e-mailing; Response rates to e-mail marketing.

  • Set the hook, capture e-mail address and bank the money. Gitomer, Jeffrey // Grand Rapids Business Journal;7/6/2010, Vol. 28 Issue 27, p15 

    The article offers advice on marketing through email and suggests that one tailor it to a recipient's interest.

  • Be Smart When Sending E-mail To The Masses. Goldsborough, Reid // Public Relations Tactics;Jan2001, Vol. 8 Issue 1, p6 

    Presents tips on how companies can effectively market their products and services to consumers in the United States using electronic mail systems. Advise against sending bulk e-mails to consumers; Golden rule observed in `e-mail marketing'; Advantages of hiring the services of an `opt-in' bulk...

  • Multichannel Shoppers Love E-mail. Marcovitz, Marshall // Gourmet Retailer;Aug2002, Vol. 23 Issue 8, p178 

    Focuses on the marketing strategies of companies for multichannel shoppers in the U.S. Treatment of e-mail messages by people; Internet marketing strategies; Comparison between traditional marketing and cybermarketing.

  • The clickable, trackable, lovable nature of e-mail marketing. Cota, Jim // Indianapolis Business Journal;10/1/2012, Vol. 33 Issue 31, p46 

    The article presents the author's insights on the use of e-mail for easy marketing.

  • CRAFTING E-MAIL TACTICS. Gutkowski, Michael // Folio: The Magazine for Magazine Management;2002 Sourcebook, Vol. 31 Issue 1, p160 

    Focuses on the factors to consider in venturing into email marketing. Definition of goals for email marketing; Development of marketing success criteria; Difficulties in the implementation of email marketing programs.

  • The Life Cycle of Email Marketing. Ziliani, Cristina // European Retail Digest;Mar2002, Issue 33, p66 

    Focuses on the development of email marketing. Origins of Internet marketing; Advantages for Internet users and opportunities for marketers; Factors that determine effectiveness and customer attitudes towards email.

  • Permission to succeed.  // San Diego Business Journal;02/07/2000, Vol. 21 Issue 6, pB3 

    Explains the permission-based electronic mail, a new form of Internet marketing where customers give corporations permission to send them information, updates and special offers over the Web. Two categories of permission-based electronic mail; Eight models under the two categories.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics