TITLE

What's in a Name? A Heck of a Lot

AUTHOR(S)
De Paula, Matthew
PUB. DATE
June 2003
SOURCE
Bank Technology News;Jun2003, Vol. 16 Issue 6, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on benefits of linking market research with customer relations management (CRM) to banks in the United States. First Tennessee's conduct of loyalty surveys; Wells Fargo's use of research and analytics to monitor improvements or decline in brand perception; Young & Rubicam's Brand Asset Valuator, a method of tracking customer perception.
ACCESSION #
9981796

 

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