What's in a Name? A Heck of a Lot

De Paula, Matthew
June 2003
Bank Technology News;Jun2003, Vol. 16 Issue 6, p1
Trade Publication
Reports on benefits of linking market research with customer relations management (CRM) to banks in the United States. First Tennessee's conduct of loyalty surveys; Wells Fargo's use of research and analytics to monitor improvements or decline in brand perception; Young & Rubicam's Brand Asset Valuator, a method of tracking customer perception.


Related Articles

  • The Democratization of Data. Crosby, Lawrence A.; Johnson, Sheree L. // Marketing Management;Spring2001, Vol. 10 Issue 1, p8 

    Focuses on building effective customer relationship management strategies through the democratization of customer data or the utilization of market research data. Concerns of marketing research users; Technical issues concerning the democratization of data; General interpretation problems...

  • Is Survey Research Dead? Crosby, Lawrence A.; Johnson, Sheree L.; Quinn, Richard T. // Marketing Management;May/Jun2002, Vol. 11 Issue 3, p24 

    Marketers may be lulled into believing they can compose a complete picture of their customers by data mining their CRM databases alone. Databases can describe who the customer is and even what they do, but they don't provide the reason why customers behave the way they do. To affect behavior, we...

  • Banks could become CRM leaders, but they need to sort their act out. Kitcatt, Paul // Precision Marketing;7/5/2002, Vol. 14 Issue 40, p14 

    Discusses the potential of banks in Great Britain to lead the customer relationship management (CRM) efforts. Advantages of banks; Benefits of CRM; Steps in establishing CRM in banks.

  • Money-Placement Shift Called Good Change for CRM. Wade, Will // American Banker;5/7/2003, Vol. 168 Issue 87, p12 

    Reports on the implementation of customer relationship management in the U.S. banks. Importance of customer relationship management; Benefits of customer relationship management for banks.

  • Mining Client Relationship Requires Attention to Data . Whitacre, Mike // American Banker;1/2/2003, Vol. 168 Issue 1, p10 

    Focuses on strategies adopted by banking practice executives in the U.S. for increasing their revenues. Key focus of executives on customer relationship management (CRM); Inconsistency in the ways of managing customer relationships among executives; Reasons for the lack of consistency in CRM;...

  • A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN BANKS. Anbuoli, P.; Kat Raj, T. R. Thiruven // Golden Research Thoughts;Jan2014, Vol. 3 Issue 7, p1 

    As economic globalization increases the competition and creates a climate of constant change, winning and keeping customers has never been more important. Nowadays, Banks have realized that customer relationships are a very important factor for their success. Customer relationship management...

  • Cavium Targets New Markets With ThunderX, Xpliant. ALAN R. ELLIOTT // Investors Business Daily;6/30/2014, pB11 

    San Jose, Calif.-based

  • The New Thinking On CRM. Diekmann, Frank J. // Credit Union Journal;11/18/2002, Vol. 6 Issue 46, p12 

    Presents a question and answer advisory on customer relationship management (CRM) in the banks in the U.S. Views of executives on CRM; Expansion of the relationship between the customer and the financial institution; Enhancement of the customer experience through the technology.

  • Closing the customer retention gap. Gilliam, Terry K. // Bank Marketing;Dec94, Vol. 26 Issue 12, p51 

    Discusses improved customer retention as a bank's most powerful operating leverage opportunity. Definition of the retention gap; Steps to close the retention gap; Impact of exploration of customers.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics