...And somewhere, there are new customers to find

Sloan, Carole
June 2003
Home Textiles Today;6/9/2003, Vol. 24 Issue 39, p14
Trade Publication
Discusses strategies implemented by the JCPenney Co. Inc. which helped them maintain a strong customer database. Elimination of a payment policy the allowed customers to have catalog product shipped to their local store; Use of the Internet to draw in new customers; Development of targeted specialty magazines.


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