TITLE

...And somewhere, there are new customers to find

AUTHOR(S)
Sloan, Carole
PUB. DATE
June 2003
SOURCE
Home Textiles Today;6/9/2003, Vol. 24 Issue 39, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses strategies implemented by the JCPenney Co. Inc. which helped them maintain a strong customer database. Elimination of a payment policy the allowed customers to have catalog product shipped to their local store; Use of the Internet to draw in new customers; Development of targeted specialty magazines.
ACCESSION #
9979707

 

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