In home, brands will make all the difference

Sloan, Carole
June 2003
Home Textiles Today;6/9/2003, Vol. 24 Issue 39, p12
Trade Publication
Reports that the JCPenney Co. Inc. will look at its private and national brands to offset competition in commodity products for its home lines, especially home textiles. Challenges for the home textile industry; Benefits that can be derived from strategies such as picking up or returning merchandise to a store from a catalog purchase.


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