TITLE

In home, brands will make all the difference

AUTHOR(S)
Sloan, Carole
PUB. DATE
June 2003
SOURCE
Home Textiles Today;6/9/2003, Vol. 24 Issue 39, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the JCPenney Co. Inc. will look at its private and national brands to offset competition in commodity products for its home lines, especially home textiles. Challenges for the home textile industry; Benefits that can be derived from strategies such as picking up or returning merchandise to a store from a catalog purchase.
ACCESSION #
9979703

 

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