Too good to be true?

Sherrid, Pamela
June 2003
U.S. News & World Report;6/16/2003, Vol. 134 Issue 21, p42
Discusses false and misleading claims in weight-loss advertising. Efforts of the U.S. Federal Trade Commission (FTC) to crack down on offenders, including Enforma Natural Products Corp.; FTC study that shows nearly 40 percent of ads make at least one claim that is almost certainly false; Profits from selling diet pills; Efforts of the administration of U.S. President George W. Bush to persuade the media not to publish weightloss ads that make false claims; Reaction of the magazine and newspaper publishing industry to Bush's efforts.


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