Another 'friendly' cue we could take from Wal-Mart

Allegrezza, Ray
June 2003
Furniture/Today;6/9/2003, Vol. 27 Issue 39, p47
Trade Publication
Provides insights on the strategy of Wal-Mart to use their own employees as models in their advertisements. Boosting of the morale of the company's people; Savings incurred by using employees instead of expensive models; View that the same strategy can be used by the furniture industry.


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