TITLE

Another 'friendly' cue we could take from Wal-Mart

AUTHOR(S)
Allegrezza, Ray
PUB. DATE
June 2003
SOURCE
Furniture/Today;6/9/2003, Vol. 27 Issue 39, p47
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides insights on the strategy of Wal-Mart to use their own employees as models in their advertisements. Boosting of the morale of the company's people; Savings incurred by using employees instead of expensive models; View that the same strategy can be used by the furniture industry.
ACCESSION #
9974987

 

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