TITLE

Serta Sheep rank with Pepsi, Nike, says Ad Age

AUTHOR(S)
Perry, David
PUB. DATE
June 2003
SOURCE
Furniture/Today;6/9/2003, Vol. 27 Issue 39, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the recognition of Serta's Counting Sheep campaign for its high brand recall by `Advertising Age' magazine. Description of the ad; Amount spent by Serta annually for its Counting Sheep campaign.
ACCESSION #
9974607

 

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