Serta Sheep rank with Pepsi, Nike, says Ad Age

Perry, David
June 2003
Furniture/Today;6/9/2003, Vol. 27 Issue 39, p33
Trade Publication
Reports on the recognition of Serta's Counting Sheep campaign for its high brand recall by `Advertising Age' magazine. Description of the ad; Amount spent by Serta annually for its Counting Sheep campaign.


Related Articles

  • More Counting Sheep are b-a-a-a-c-k.  // Furniture/Today;8/5/2002, Vol. 26 Issue 47, p2 

    Focuses on the advertising campaign of Serta in the U.S. Worth of the national advertising campaign; Features of the campaign on frustrations of the Counting Sheep; Schedule in the television spot.

  • Serta's new sleep survey produces PR bonanza. Thomas, Larry // Furniture/Today;9/3/2001, Vol. 26 Issue 1, p37 

    Focuses on the advertising campaign on sleeping habits in the United States. Views of Kally Fraser, director of public relations of Serta on the campaign; Survey conducted by the company on sleeping tips; Involvement of Joyce Walsleben on the survey.

  • Serta launches new ad campaign for iComfort line. PERRY, DAVID // Furniture/Today;5/19/2014, Vol. 38 Issue 38, p88 

    The article informs that the U.S.-based Mattress sales firm Serta has launched an new advertising campaign for its "iComfort" specialty sleep line products as of May 2014 and also mentions the comments of Andrew Gross, senior vice president of marketing of the company, on the campaign.

  • Serta's Counting Sheep lose wool, dignity in latest ad.  // Furniture/Today;10/17/2015, Vol. 40 Issue 7, p38 

    A review is offered of the Sheep Shorts advertising campaign created by the bedding company Serta for its Perfect Sleeper mattress.

  • Serta's Counting Sheep commit larceny in new ad.  // Furniture/Today;5/21/2012, Issue 36, p2 

    The article offers information on the Mattress Heist campaign of Serta Inc. featuring a television commercial in which the Counting Sheep break into the company's headquarters to steal its secrets.

  • Serta expects ads to top 4 billion impressions. Perry, David // Furniture/Today;8/26/2013, Vol. 37 Issue 51, p22 

    The article reports that, according to the bedding producer Serta Inc., the Summer of Serta national advertising campaign, which includes television and online commercials, is supposed to generate more than 4 billion consumer impressions during the mattress industry's peak selling season in 2013.

  • The sheep are ready to sue. Thomas, Larry // Furniture/Today;02/12/2001, Vol. 25 Issue 23, p4 

    Focuses on Serta Inc.'s national advertising effort on television featuring trial lawyer F. Lee Bailey. Description of the spot; Television shows where the advertisement is airing.

  • Serta counts on sheep to add fun to new TV ads.  // Furniture/Today;07/10/2000, Vol. 24 Issue 43, p4 

    Focuses on bedding company Serta's launch of a national television advertising campaign in the United States. Theme of the campaign; Debut of the advertisement on the television program `Who Wants to Be a Millionaire.'

  • Serta's sheep rap on new TV, radio spots. Perry, David // Furniture/Today;8/4/2003, Vol. 27 Issue 47, p30 

    Reports on the advertising campaign of the bedding retailer Serta in Itasca, Illinois. Description of the commercial; Use of humor in the commercial; Cost of the media campaign. INSET: The Serta Sheep Rap.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics