January 2015
Good Housekeeping;Jan2015, Vol. 260 Issue 1, p74
The article briefly discusses tactics employed by senders of junk mail to get consumers' attention including using envelopes with addresses that are seemingly hand-written, and stamping the word "urgent" or some other provocative phrase on the envelope.


Related Articles

  • Mailings thrive in tough times. Cowlett, Mary // Marketing (00253650);10/24/2002, p25 

    Reports on the preference for the use of direct mail (DM) by companies of Great Britain for its accountability during the challenging times of business. Reason for the growth in DM business; Advantages of DM; Usage of DM by Great Britain's car manufacturer Skoda AS to acquire more customers;...

  • SCARE MAIL. Torres, Nichole L. // Entrepreneur;Jan2002, Vol. 30 Issue 1, p94 

    Focuses on direct mail. Value of direct mail as an industry; View of businesspeople toward direct mail as a marketing strategy.

  • Starting from scratch. Kotas, William A. // Marketing News;9/30/2002, Vol. 36 Issue 20, p16 

    Discusses successful marketing strategies in developing countries. Creation of a database of payment histories for Carsa stores in Peru; Need for better customer retention rates; Success of direct mail techniques.

  • Cold comfort for direct mail. Reed, David // Marketing Week;7/28/2005, Vol. 28 Issue 30, p37 

    Discusses the factors which contributed to the decline in the volume of direct mails. Detection of under-performance of the data industry in providing the right information to consumers; Tendency of some brands to become involved in overmailing; Need of a more sophisticated planning when using...

  • A LEAD-GENERATION TIP-SHEET. Lerose, Robert // Folio: The Magazine for Magazine Management;Super Book 2011, p13 

    The article focuses on the use of lead generation promotion for marketing. The purpose of lead generation is to get qualified prospects to identify themselves and not to close the sale. Unlike mail order that makes and closes the sale at one time, lead generation is a multi-step campaign. Lead...

  • Drop in mailing volumes a cause for celebration. Roy, Mark // Precision Marketing;1/7/2005, Vol. 17 Issue 10, p12 

    This article reports that recent headlines in the trade press have been less than optimistic, people can not move for statistics, such as the recent ones from DMIS that reveal falling levels of direct mail. Over the past few years, there has been an obvious shift in the way companies communicate...

  • Insert Media 1O1. Del Franco, Mark // Catalog Age;Sep2004, Vol. 21 Issue 10, p27 

    Presents a primer on the most popular types of insert media commercial catalogs and what sort of offer they work best with. Dimensions of package inserts; Components of a card deck; Cost of participating in a bind-in/blow-in program.

  • Measuring Sales Goals per Page. Schmid, Jack // Catalog Age;May2004, Vol. 21 Issue 5, p100 

    Presents information on how the sales performance of a commercial catalog is being measured. Factors being considered by a catalog company when it comes to measuring the sales performance of a commercial catalog; Benefits of using a merchandise analysis; Description of the...

  • How Much Will It Cost? Turner, Jim // ABA Bank Marketing;Jun2003, Vol. 35 Issue 5, p46 

    Presents the key cost components of direct mail. List of addresses of potential customers; Lettershop service; Postage.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics