TITLE

P&G Will Exit Battery Business

PUB. DATE
November 2014
SOURCE
MMR;11/17/2014, Vol. 31 Issue 18, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that consumer products company Procter & Gamble (P&G) is planning to close its business of Duracell battery, by the second half of 2015.
ACCESSION #
99623824

 

Related Articles

  • Duracell Bunny finds his voice. Baker, Rosie // Marketing Week (Online Edition);4/2/2012, p4 

    The article announces that the Duracell Bunny brand character of Procter & Gamble will take over the Facebook page of Duracell starting April 3, 2012.

  • P&G Powers Down Battery Business, Colgate Q3 Mixed. ELAINE LOW // Investors Business Daily;10/24/2014, p00 

    Shares of

  • Berkshire Swaps For Duracell. Investor's Business Daily // Investors Business Daily;11/14/2014, pA01 

    6 Warren Buffett's holding company is buying battery maker Duracell from Procter &

  • Changes In The Wind At P&G.  // WWD: Women's Wear Daily;11/14/2014, Vol. 208 Issue 101, p8 

    The article reports developments in the operation of consumer goods firm Procter & Gamble Co. (P&G) as of mid-November 2014. According to P&G's A. G. Lafley, they are advancing strategies to revitalize some of their major beauty brands including the Pantene and Olay brands. Also cited are the...

  • P&G Said To Eye Wella Sale. Investor's Business Daily // Investors Business Daily;12/1/2014, pA01 

    10 The consumer products giant, which has been shedding brands, is exploring a complete or partial sale of its Wella hair care business, potentially worth $7 bil, sources told Reuters. Procter &

  • THE SIX-TIER COMMUNICATION GAP FOR MULTINATIONAL CORPORATIONS AFTER MERGERS AND ACQUISITIONS: LESSONS LEARNED FROM THE CASE OF DURACELL AND NANFU. May Hongmei Gao // Global Business Languages;2014, Vol. 19, preceding p85 

    The importance of cultural factors as antecedents of post-acquisition integration has been recognized in previous research. Nevertheless, there are not many case studies on the post–merger and acquisition (M&A) integration process of USA-based multinational corporations (MNCs) acquiring...

  • Earnings, Deal Lift P&G To High. KEN HOOVER // Investors Business Daily;11/21/2014, pB09 

    Sleepy

  • P&G plans upsurge in Games-led marketing. Baker, Rosie // Marketing Week (Online Edition);4/4/2012, p11 

    The article reports on the Olympics 2012 sponsorship program of Procter & Gamble (P&G) which include marketing campaigns for various P&G brands. Duracell will collaborate with a gaming company in launching its "Never Miss a Golden Moment" television and social media campaigns. British athletes...

  • Duracell sale leaves Gillette charged up to focus on its Oralcare and shaving products businesses.  // FRPT- FMCG Snapshot;11/23/2014, p29 

    The article reports sales growth of Duracell brand of batteries under shaving products company Gillette India which is operated by fast moving consumer goods manufacturer Procter & Gamble (P&G). Topics include drop in Duracell batteries profits, heavy and consistent distribution and promotional...

  • Power Ballad. HAMPP, ANDREW // Billboard;5/19/2012, Vol. 124 Issue 17, p14 

    The article looks at sponsorship of the 2012 Olympic Games by the consumer products company Procter & Gamble to promote items including Duracell batteries. The Duracell deal includes an original Olympics anthem called "Champions," featuring the musical artists B.o.B. and O.A.R. Also discussed is...

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics