Reconsidering the practice of discretizing quantitative variables: Towards a new analysis of moderation in experimental research

Cadario, Romain; Parguel, Béatrice
December 2014
Recherche et Applications en Marketing (English Edition) (Sage P;Dec2014, Vol. 29 Issue 4, p110
Academic Journal
Experimental research scholars often discretize quantitative variables when testing moderation. This pedagogical article addresses the limitations of this approach and considers when and how spotlight and floodlight analyses should be used depending on whether the moderating variable at stake shows or does not show meaningful focal values.


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