TITLE

Reconsidering the practice of discretizing quantitative variables: Towards a new analysis of moderation in experimental research

AUTHOR(S)
Cadario, Romain; Parguel, Béatrice
PUB. DATE
December 2014
SOURCE
Recherche et Applications en Marketing (English Edition) (Sage P;Dec2014, Vol. 29 Issue 4, p110
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Experimental research scholars often discretize quantitative variables when testing moderation. This pedagogical article addresses the limitations of this approach and considers when and how spotlight and floodlight analyses should be used depending on whether the moderating variable at stake shows or does not show meaningful focal values.
ACCESSION #
99614422

 

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