New White Paper Promises 'Blueprint For Member Growth'

Bartlett, Michael
November 2014
Cujournal.com;11/18/2014, p4
The article reports on the white paper "Blueprint for Member Growth: Creating a Strategic Business Development Plan" from the CUNA Marketing & Business Development Council, which demonstrates credit union differentiation strategies. According to the Council, the emphasis on business development offers credit unions an effective and cost-efficient avenue for expanding their membership. A brief overview of the features of the white paper is given.


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