Internet-savvy, BIYers primed for home services

Longo, Don
August 1998
National Home Center News;08/10/98, Vol. 24 Issue 15, p34
Provides information on the findings of a study conducted by the Home Improvement Research Institute (HIRI) on the feasibility of home improvement retailers expanding into home services. Homeowner types that emerge as the most likely to use a home service provider; Home services most likely to be used by shoppers at all store types; Variations in the home services that are most likely to be used.


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