TITLE

Data use: consent is the new battleground

AUTHOR(S)
Chahal, Mindi
PUB. DATE
November 2014
SOURCE
Marketing Week;11/13/2014, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the need for marketers to address consumers' security concerns regarding marketers' use of consumer personal data. Topics include details on the gap between consumers' attitudes and what marketers' think customers' views are, details on consumers' skepticism regarding marketers' request for contact information, and details on the option to opt into marketing communications.
ACCESSION #
99497434

 

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