India: The Maturing of a BPO Market

Kurien, Susheel
June 2003
Financial Executive;Jun2003, Vol. 19 Issue 4, p49
Academic Journal
The article reports on the offshore business processing outsourcing (BPO) market in India. A recent survey on outsourcing indicates that 62 percent of those who had utilized offshore outsourcing initiatives had picked India as their destination of choice. The India opportunity has been made stronger with captive or joint venture operational models, mostly because the outsourcer had large requirements. The lack of relevant third-party contenders, who could meet the demands of some of the world's largest corporations, made captive operations the standard. IT-based clients may very well benefit from outsourcing.


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