TITLE

Land Rover wins national advertising award for innovative approach to recruitment

PUB. DATE
May 2003
SOURCE
Management Services;May2003, Vol. 47 Issue 5, p5
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Reports that car company Land Rover has received the Best Use of Multimedia Award in the 2003 National Cream Awards Grand Prix advertising awards in Great Britain. Background on the award received by the company for its recruitment CD-ROM; Views of Land Rover's recruitment manager Graham Thompsett.
ACCESSION #
9941502

 

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