TITLE

Taylor to Sing the YMCA Song

AUTHOR(S)
Stogel, Chuck
PUB. DATE
May 2003
SOURCE
Brandweek;5/26/2003, Vol. 44 Issue 21, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the appointment of Joanna Taylor as chief marketing officer at Young Men's Christian Association (YMCA) of the U.S. in May 2003. Responsibilities as chief marketing officer; Plans of Taylor to create a national branding campaign for YMCA; Educational background of Taylor.
ACCESSION #
9936792

 

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