Neuwirth Unveils Melrose ‘Experience’

November 2014
WWD: Women's Wear Daily;11/ 6/2014, Vol. 208 Issue 95, p7
Trade Publication
The article reports on the opening of the West Hollywood, California store of 2014 CFDA Swarovski Award winner and jewelry designer Irene Neuwirth, who started her business by supplying department store Barneys New York with her beaded necklaces. Topics discussed include the features of her store that stands next to Isabel Marant and Oscar de la Renta, her secret to easily transitioning into retail and the state of her company that posted a 60 percent growth in 2013.


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